Find Your Ritual
SMALL BATCH CANADIAN APOTHECARY
Barbers by trade. Alchemists at heart.
Choose what you’re working with. Find a ritual that fits.
01 / BEARD
I want the complete beard ritual

Four essentials. $100 CAD. Save $28.
$128 when purchased separately.
Vitamin E Beard Rinse — 250 mL.
Perfecting Beard Oil — 30 mL.
Beard Balm — 60 mL.
Boar Bristle Beard Brush — one brush.
- Cleanse with the rinse and rinse thoroughly.
- Work a small amount of oil evenly through a damp or dry beard.
- Warm balm between palms for conditioning and hold.
- Brush through to smooth and shape.
The saving is built in. Additional discount codes do not apply.
I’m growing a beard or want softer beard hair
Start with Vitamin E Beard Rinse to clean and hydrate face and beard. Follow with a small amount of 30 mL Perfecting Beard Oil for conditioning at every stage.
Rub the oil between your palms and work evenly through a damp or dry beard. Start small.
My fuller beard needs shape and hold
Beard Balm adds leave-in conditioning and styling hold. Warm a small amount between palms, work evenly through a damp or dry beard, then shape with the Boar Bristle Beard Brush.
Pair with Perfecting Beard Oil when you want conditioning before the finishing hold.
02 / HAIR
I want natural texture with no shine
Choose Matte Pomade for medium hold and a natural, no-shine finish. Choose Clay Pomade for firm hold and beyond-matte texture.
Both are water-soluble and ready to restyle.
I want strong hold and a classic finish
Classic Pomade gives strong hold in a water-soluble pomade. Restyle with a touch of water.
I want more volume and lift
For a blowout or pompadour, mist Volume Tonic through towel-dried hair and blow-dry to activate volume and hold.
For grit, fullness and texture, use Texture Powder. Lightly squeeze to puff the powder; add more for more hold.
I want an effortless, lived-in finish
Mist Sea Salt Spray through towel-dried hair from roots to ends. Blow-dry for volume or air-dry for a natural finish.
I want to care for curls or control frizz
Vitamin E Curl Crème hydrates curls with natural, medium hold and frizz control.
For lightweight softness and a polished finish, choose Pro-Vitamin B5 Hair Oil — 60 mL. Less is more.
I need a wash-day routine
Start with Energizing Shampoo to refresh hair and scalp. Follow with Energizing Conditioner.
Already know your ritual? 1 L Shampoo and 1 L Conditioner are available for your next refill.
03 / SHAVE
I want comfortable razor glide
Face + Shave Oil — 30 mL conditions for comfortable razor glide. Warm a small amount between palms and apply to the area to be shaved. Use before traditional lather or on its own.
For a larger bottle, choose Face + Shave Oil — 120 mL.
A FEW THINGS TO KNOW
What is Canadian shipping?
$10 flat-rate Canadian shipping. Applicable taxes are calculated at checkout.
Can I use a code on The Beard Ritual?
The bundle is $100 CAD, with a $28 saving already included. Additional discount codes do not apply to The Beard Ritual.
I’d like a barber’s recommendation
Tell us about your hair or beard, the finish you like and what you’re using now. ASK PBSCo. →
Tested in the chair. Refined through ritual.
From our hands to yours.
Forever grateful.